E.F. Johnson Company Open House 1961. Material: plastic, paper. Size: 2" x 2" photo transparency mounted in cardboard frame. Description: color photo of Open House of the new E. F. Johnson Company corporate headquarters on 10th Avenue S.W., Waseca, MN; 299 Johnson Avenue S.W., Waseca, MN; crowd of people standing in front of new building; left to right: Everett Johnson; Marvin Johnson; Edgar Johnson standing in front of red ribbon.

E.F. Johnson Company Open House 1961. Material: plastic, paper. Size: 2" x 2" photo transparency mounted in cardboard frame. Description: color photo of Open House of the new E. F. Johnson Company corporate headquarters on 10th Avenue S.W., Waseca, MN; 299 Johnson Avenue S.W., Waseca, MN; crowd of people standing in front of new building; left to right: Minnesota Governor Elmer Anderson, ribbon cutter; Edgar Johnson; Marvin Johnson; Everett Johnson.

E.F. Johnson Company Open House 1961. Material: plastic, paper. Size: 2" x 2" photo transparency mounted in cardboard frame. Description: color photo of Open House of the new E. F. Johnson Company corporate headquarters on 10th Avenue S.W., Waseca, MN; 299 Johnson Avenue S.W., Waseca, MN; crowd of people standing in front of new building; left to right: ribbon cutter; Edgar Johnson; Marvin Johnson; Everett Johnson; two E.F. Johnson employees.

E. F. Johnson Company Open House 1961. Material: plastic, paper. Size: 2" x 2" photo transparency mounted in cardboard frame. Description: color photo of Open House of the new E. F. Johnson Company corporate headquarters on 10th Avenue S.W., Waseca, MN; 299 Johnson Avenue S.W., Waseca, MN; interior of building with flowers.

E. F. Johnson Company Open House 1961. Material: plastic, paper. Size: 2" x 2" photo transparency mounted in cardboard frame. Description: color photo of Open House of the new E. F. Johnson Company corporate headquarters on 10th Avenue S.W., Waseca, MN; 299 Johnson Avenue S.W., Waseca, MN; interior of building with flowers.

Eugene Iverd Illustration for Campbell's Soup Magazine Ad: "Asleep on Guard". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for magazine advertisement page for Reid, Murdoch & Co. Monarch Foods; subject shows a young camper beside his tent, asleep and holding his hatchets and bayonet while two bear cubs clean out his food supply.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: Boys Fishing. Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in the Saturday Evening Post magazine advertisement; subject shows three young boys seated on rocks beside a lake; an open tin can labeled "Monarch Tomatoes" holds their fishing bait.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Say Boy, Feel that Muscle". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows six young boys working out with weights; a circus poster in the background advertises the strongest man in the world.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Man Alive!". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a group of young boys in and around a boat delivering food items to a dock.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: Boys Sliding on a Snow Covered Slope. Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a group of boys sliding down a snowy hill on toboggans, sleds and skiis.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Behold the Laughing Boys of America". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a closeup of boys' faces all laughing.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Fresh from the Garden!". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young boy wearing overalls and a straw hat pushing a wheel barrow full or fresh garden produce, a dog is watching on the side.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Childhood and sunlight". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young nude child standing among a field of wildflowers.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Perfect". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young boy and a grandfather in a woodworking shop.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Is supper ready, Mom?". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young boy holding a football and helmet.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Just Tom, Dick and Harry". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows three young boys sitting on a rail fence.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "When I get to be a man...". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young boy seated by a fireside with a dog beside him.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "'Tain't cold, come on in!". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows three boys skinny dipping in a pond with other boys still on shore.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Oh Mom!". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows three adolescent boys calling up the stairs of the one boy's home.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Ladies and Gents". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young boy dressed as a circus sideshow caller pointing to a poster of a lion.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Minds alert...muscles active". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a line of Boy Scouts being served at an outdoors food table by a woman in an apron.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: Boy on a High Wheel Bicycle. Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows boys and a dog running next to a high-wheel bicycle rider

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Please, Mam, may we have a bite to eat?". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows two young boys dressed as hungry tramps with their hands held out to receive food.

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "We'll stop here for lunch.". Material: paper. Size: 10" x 14". Description: color illustration (proof) by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows two young boys dressed as aviators and one pointing to a place on a globe while the other holds a model airplane labeled the "Independence".

Eugene Iverd Illustration for Monarch Foods Magazine Ad: "There's the best canning factory in the world, boy...". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young driver wearing a straw hat pointing to factory in the background with the sign on it, "Monarch Foods, Rochester, Minn."